Agencies are a place where creativity and outside-of-the-box thinking is needed to keep campaigns fresh.
Do you have a passion for the agricultural industry? Are you creative and a good communicator? If so, consider a career as a public relations account executive (AE) with Osborn & Barr. Rachel Stuart says it is her true calling and passion.
“Agencies are a place where creativity and outside-of-the-box thinking is needed to keep campaigns fresh,” she said.
Stuart works on the Monsanto Seeds and Traits account. She directs and implements PR tactics for DEKALB and Asgrow, two of Monsanto’s national seed brands.
“I feel blessed that every day I wake up and go to a job that I am passionate about in an industry that I love,” she said.
Each day holds a variety of tasks that keep her job interesting. Some days she works in the field organizing media interviews in a tractor cab, others she is in the St. Louis office working on strategic communication plans.
“I love that some days I am writing press releases, others I am writing copy or conceptualizing an advertorial for a major farm publication,” she said. “I love being a part of a farmer-oriented campaign and working to develop communications strategies to reach our farmer audience.”
While at the U of I, Stuart learned the fundamentals of writing, developing a successful campaign and the essentials of media relations, which are all skills she uses on a daily basis.
“My Illinois diploma hanging on my office wall reminds me that I received my education from one of the premier agricultural colleges in the nation,” she said. “The U of I represents excellence in the agriculture industry. They accept the best students because they have a reputation to uphold to produce the industry’s next leaders in the agriculture industry.”